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Sport Management

Earn a Professional Sport Management Degree

Sports are no longer “just a game.” The sports industry is BIG business. Sport management oversees relationships between players, coaches, fans, owners, media, directors, operations and event management.  

Sport management exists where the business and sports worlds collide. The interdisciplinary field is where you will tackle elements of accounting, economics, marketing, law, communication, psychology, publicity, coaching, and of course, sports.

Study Sport Marketing, Law, Business and Public Policy

Many colleges offer a degree in sport management – but you won’t find the mentoring experience that is available to you as an Urbana University student. At Urbana, you’ll have access to faculty members who are eager to share the breadth of their experience with you. Our Sport Management majors learn fundamentals and then apply them in real world experiences by working with our athletic program and managing our wellness center. Moreover, our internship program is the conduit for students to gain valuable experiential learning leading to industry exposure and employment.


Shoot to Score With UU’s Sport Management Program

Sport managers need to understand the social, economic, political and legal issues that control the changing practices and development of the industry. You’ll explore connections between sports, exercise and human behavior and learn about leadership, coaching and managing athletic programs.

Urbana’s Sport Management degree prepares you for leadership, supervisory and administrative positions in corporate wellness, commercial and community-based sports, recreational and fitness arenas. This action-packed major prepares you to compete for positions as agents, scouts, managers, publicists, promoters, fundraisers, sports franchise managers and athletic directors.

Program Outcomes

  1. Graduates will be able to identify the disciplines and sub-disciplines within the sport management industry.

  2. Graduates will be able to describe customer-centric principles and apply them to the sport setting.

  3. Graduates will be able to demonstrate critical thinking to sport management challenges that exist within public and private sector, for-profit and not-for-profit sector, and educational sport settings.

  4. Graduates will able to explain the principle concepts, theories, practices, and styles of leadership in sport.

  5. Graduates will be able to demonstrate applied sport management principles to scenario based and practical settings.

  6. Graduates will be able to recognize and describe theories of human behaviors in the coaching, exercise and sport settings.

Undergraduate Studies Admission Requirements

Each applicant seeking admission to Urbana University is individually evaluated. Factors considered are past academic achievement, aptitude, extracurricular activities, and any additional evidence supporting the prospect of academic success.

To qualify for admission, applicants seeking an associate or bachelor's degree must present evidence of high school completion in the form of a high school diploma or GED. Careful consideration is given to the applicants academic record to include the curriculum, courses, and/or state mandated graduation tests. Results from standardized testing (either ACT or SAT) are required for first-time freshmen. Students who wish to apply for admission, but do not meet the minimum standardized test scores used for placement in University courses may be required to undergo placement testing.

Undergraduate admission requirements and materials:

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

  • Has provided official documentation of graduation from an accredited high school or its equivalent (see documentation required below), or
  • Has an associate, bachelor or master's degree from a regionally accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Documentation required:

1. Documentation of high school graduation or equivalence is required for applicants who are transferring fewer than 24 semester hours that apply towards a degree.

2. If the student has transferable hours of 24 credit hours or more from a regionally accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

  • Official high school transcript listing the date of graduation
  • Official GED certificate
  • Official documentation of having passed a State High School Equivalency examination
  • Official documentation of a home school completion certificate/transcript
  • Official transcripts from all educational institutions (college, universities, professional schools, etc.) attended

3. Any applicant seeking to be a first-time freshman undergraduate degree-seeking students at Urbana University must supply standardized test scores (ACT SAT) to be used for placement in courses., to determine athletic eligibility, and/or determine institutional scholarship qualification.

At any time the University may require an applicant to meet with the Admissions Committee to address questions that arise in the application review process. If an applicant requests transfer credit, official transcripts from any other regionally accredited institution are required.

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