Sport Management

Earn a Professional Sport Management Degree

Sports are no longer “just a game.” The sports industry is BIG business. Sport management oversees relationships between players, coaches, fans, owners, media, directors, operations and event management.  

Sport management exists where the business and sports worlds collide. The interdisciplinary field is where you will tackle elements of accounting, economics, marketing, law, communication, psychology, publicity, coaching, and of course, sports.

Study Sport Marketing, Law, Business and Public Policy

Many colleges offer a degree in sport management – but you won’t find the mentoring experience that is available to you as an Urbana University student. At Urbana, you’ll have access to faculty members who are eager to share the breadth of their experience with you. Our Sport Management majors learn fundamentals and then apply them in real world experiences by working with our athletic program and managing our wellness center. Moreover, our internship program is the conduit for students to gain valuable experiential learning leading to industry exposure and employment.


Shoot to Score With UU’s Sport Management Program

Sport managers need to understand the social, economic, political and legal issues that control the changing practices and development of the industry. You’ll explore connections between sports, exercise and human behavior and learn about leadership, coaching and managing athletic programs.

Urbana’s Sport Management degree prepares you for leadership, supervisory and administrative positions in corporate wellness, commercial and community-based sports, recreational and fitness arenas. This action-packed major prepares you to compete for positions as agents, scouts, managers, publicists, promoters, fundraisers, sports franchise managers and athletic directors.

Program Outcomes
  1. Graduates will be able to identify the disciplines and sub-disciplines within the sport management industry.

  2. Graduates will be able to describe customer-centric principles and apply them to the sport setting.

  3. Graduates will be able to demonstrate critical thinking to sport management challenges that exist within public and private sector, for-profit and not-for-profit sector, and educational sport settings.

  4. Graduates will able to explain the principle concepts, theories, practices, and styles of leadership in sport.

  5. Graduates will be able to demonstrate applied sport management principles to scenario based and practical settings.

  6. Graduates will be able to recognize and describe theories of human behaviors in the coaching, exercise and sport settings.

Undergraduate Studies Admission Requirements

Each applicant seeking admission to Urbana University is individually evaluated. Factors considered are past academic achievement, aptitude, extracurricular activities, and any additional evidence supporting the prospect of academic success.

To qualify for admission, applicants seeking an associate’s or bachelor’s degree must present evidence of high school completion and a required minimum 2.0 cumulative grade point average (GPA) on a 4.0 scale, in the form of a high school diploma or GED. Careful consideration is given to the applicant’s academic record to include the curriculum, courses, and/or state mandated graduation tests.

Satisfactory completion of a college preparatory curriculum is expected, which includes a minimum of four units of English, three units of mathematics, two units of science, two units of social science, one additional unit in English, mathematics or science, and four additional elective units, for a total of 16 or more units. Should the applicant’s preparation differ from the recommendation above, the applicant may be asked to supply additional information for review.

Results from standardized testing (either ACT or SAT) are required for those under 21 years of age. Students who wish to apply for admission, but do not meet the minimum ACT score or high school cumulative GPA requirements listed below, may request consideration by the Admissions and Academic Standards Committee.

Undergraduate Admission Requirements/Materials:

  • Completed undergraduate application
  • High school diploma or GED
  • Official high school transcript with a required minimum 2.0 cumulative grade point average (GPA) on a 4.0 scale
  • Standardized test results (if younger than 21 years old)
    • Minimum ACT score: 17
    • Minimum SAT score: 900

At any time the University may require an applicant to meet with the Admissions Committee to address questions that arise in the application review process. If an applicant requests transfer credit, official transcripts from any other regionally accredited institution are required.

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