Market Yourself with a Degree in Marketing

Marketing is a profession that blends creativity with critical thinking skills to create messages that resonate with people. It blends the art and the science of persuading people to purchase. Simply, it’s figuring out what consumers need, turning those needs into wants, and making them available to consumers.

A marketing degree program provides an in-depth look into strategic planning, promotions, sales, consumer behavior, management, market research, pricing, distribution and product design and development.

Go from UU Student to Marketing Management Professional

You can study marketing at many schools.  But, Urbana University invests in developing you as a marketing professional. With small classes, personal attention and classmates with many different perspectives, you experience a diverse and global community.

You won’t find a better mentoring experience — or faculty more eager to share the depth and breadth of their marketing knowledge and experience.

Learn About Marketing, Advertising and Business Services

When you major in Marketing, you will have an awareness and understanding of not only general business practices but also the specific knowledge and skills required to be successful in marketing. As a result, you will begin interrelated sequence of business-oriented courses in the basic principles of accounting, business law, economics, computer science, statistics, management, marketing and finance.

Your marketing coursework will introduce you to product management, market research, advertising, promotional activities and distribution services. Your classes will prepare you to understand the customer, differentiate a product in the marketplace, grasp the implications of marketing decisions and familiarize you with effective market research concepts and techniques.

Faculty Spotlight

Dr. John Thomas

As an innovator with a heart for superior classroom instruction and a love for learning, Dr. John Thomas designed a senior capstone experience that draws students into an entrepreneurial business plan competition.


Design a New Kind of Career in Marketing

A marketing major has broad career opportunities in areas including sales, advertising, market research, media, online marketing, merchandising, account management or product planning and design.

With a marketing major, a master’s degree or an MBA are great next-step educational options.

Program Outcomes
  1. Students will possess a clear understanding of the relationship between the functional areas of business

  2. Students will be proficient in the use of technology common to business practices

  3. Students will gain an understanding on how to communicate and act in a professional manner

  4. Students will be able to operate in a team building environment and interact with other business students

  5. Students will be able to think critically in business situations

  6. Students will be able to apply theory and organize solutions to business related problems

Undergraduate Studies Admission Requirements

Each applicant seeking admission to Urbana University is individually evaluated. Factors considered are past academic achievement, aptitude, extracurricular activities, and any additional evidence supporting the prospect of academic success.

To qualify for admission, applicants seeking an associate’s or bachelor’s degree must present evidence of high school completion and a required minimum 2.0 cumulative grade point average (GPA) on a 4.0 scale, in the form of a high school diploma or GED. Careful consideration is given to the applicant’s academic record to include the curriculum, courses, and/or state mandated graduation tests.

Satisfactory completion of a college preparatory curriculum is expected, which includes a minimum of four units of English, three units of mathematics, two units of science, two units of social science, one additional unit in English, mathematics or science, and four additional elective units, for a total of 16 or more units. Should the applicant’s preparation differ from the recommendation above, the applicant may be asked to supply additional information for review.

Results from standardized testing (either ACT or SAT) are required for those under 21 years of age. Students who wish to apply for admission, but do not meet the minimum ACT score or high school cumulative GPA requirements listed below, may request consideration by the Admissions and Academic Standards Committee.

Undergraduate Admission Requirements/Materials:

  • Completed undergraduate application
  • High school diploma or GED
  • Official high school transcript with a required minimum 2.0 cumulative grade point average (GPA) on a 4.0 scale
  • Standardized test results (if younger than 21 years old)
    • Minimum ACT score: 17
    • Minimum SAT score: 830

At any time the University may require an applicant to meet with the Admissions Committee to address questions that arise in the application review process. If an applicant requests transfer credit, official transcripts from any other regionally-accredited institution are required.

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