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Communications

Achieve your career goals with a degree in Communications

You’re passionate about people, a natural-born communicator fascinated by the way people connect on a global scale and you have a wide variety of interests and skills. With Urbana’s Communications degree program, you’ll be prepared to inspire, lead and deliver integrated communication plans, strategies and tactics in our rapid and ever-changing digital world. 

Throughout your Communications major courses, you’ll engage in real-world professional practices such as communications planning, audience research and message development. You’ll also learn how to reach and inspire others to action, collaborate in work groups and create digital communications for our digital, multi-screen world. 

Change the way business “talks” with a Communications degree

Urbana University’s Communications degree equips you to shape, lead and execute integrated communications plans, strategies and tactics through a variety of mediums including print, digital and social media. Prepare for your future career and work toward your dream job with this fast-growing degree. Positions in this career field are expected to increase by 11% between 2017 and 2027.1

As you open yourself up to advanced career opportunities with a Communications degree, you will be exposed to new technologies used to maximize effective communication plans; solve communication issues through critical and creative thinking; and perform competitive analyses with a focus on communication strategies. 

Through the Communications program curriculum, you’ll learn to tell compelling and engaging stories. This streamlined program integrates multimedia, preparing you to create visually appealing promotional materials on platforms such as blogs, websites, social media and other digital environments. 

1 Source information provided by Economic Modeling Specialists International (EMSI).
 

Careers

The opportunities are endless with a degree in Communications. Take your talents to the business world and join a community of conversationalists who are fostering creativity and shaping the way people communicate with one another. Employment opportunities include communication consultant, community relations specialist, copywriter, corporate communications manager, interactive communications manager, public relations specialist, recruiter, technical communicator, web content developer and more.

Program Outcomes

  1. Apply ethical reasoning to professional communications

  2. Explain communication processes and the dynamics of leadership and groups

  3. Apply the forms of effective communications

  4. Analyze human behavior in an organizational culture

  5. Research communication audiences and media effects.

Undergraduate Studies Admission Requirements

Each applicant seeking admission to Urbana University is individually evaluated. Factors considered are past academic achievement, aptitude, extracurricular activities, and any additional evidence supporting the prospect of academic success.

To qualify for admission, applicants seeking an associate or bachelor's degree must present evidence of high school completion in the form of a high school diploma or GED. Careful consideration is given to the applicants academic record to include the curriculum, courses, and/or state mandated graduation tests. Results from standardized testing (either ACT or SAT) are required for first-time freshmen. Students who wish to apply for admission, but do not meet the minimum standardized test scores used for placement in University courses may be required to undergo placement testing.

Undergraduate admission requirements and materials:

A student who meets at least one of the following criteria is eligible for admission as a degree-seeking student:

  • Has provided official documentation of graduation from an accredited high school or its equivalent (see documentation required below), or
  • Has an associate, bachelor or master's degree from a regionally accredited institution of higher education, an institution recognized as a candidate for accreditation, or an institution recognized by the Council of Higher Education Accreditation

Documentation required:

1. Documentation of high school graduation or equivalence is required for applicants who are transferring fewer than 24 semester hours that apply towards a degree.

2. If the student has transferable hours of 24 credit hours or more from a regionally accredited institution of higher education, then they will not have to provide a high school diploma or equivalence. Acceptable forms of documentation of high school graduation or high school equivalence for undergraduate admission must include one of the following:

  • Official high school transcript listing the date of graduation
  • Official GED certificate
  • Official documentation of having passed a State High School Equivalency examination
  • Official documentation of a home school completion certificate/transcript
  • Official transcripts from all educational institutions (college, universities, professional schools, etc.) attended

3. Any applicant seeking to be a first-time freshman undergraduate degree-seeking students at Urbana University must supply standardized test scores (ACT SAT) to be used for placement in courses., to determine athletic eligibility, and/or determine institutional scholarship qualification.

At any time the University may require an applicant to meet with the Admissions Committee to address questions that arise in the application review process. If an applicant requests transfer credit, official transcripts from any other regionally accredited institution are required.

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