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Mission, Vision & Values

Urbana University’s Way of Life

This Is Who We Are

At Urbana University, we live our mission, vision and values every day. Our staff, faculty and board members are committed to providing exceptional education for all Urbana students – and united around our Mission and Vision statements and five Values.

Our Mission

Urbana University, a Branch Campus of Franklin University, provides a student-centered, quality education supported by a foundation in liberal arts, delivered by a committed faculty and staff emphasizing a comprehensive educational experience, tailored academic programs, critical reflection skills and mutual respect that prepares a diverse student population for fulfilling careers and responsible citizenship in a global society

Our Vision

Urbana University exists to educate and develop individuals as whole persons preparing them for fulfilling careers, leadership and service to humanity.

Our Values


We are committed to pursuing the highest standards: intellectually, physically, socially and spiritually.

Lifelong Learning

We recognize that vitality results from continuous self-development. We seek to produce optimistic graduates who possess creative and reflective thinking, strong analytical skills and a passion for learning.


We view service, the use of our time, energy and talents to help others, as the duty and privilege of all, recognizing its positive impact on the one serving, those served and society as a whole.


We promote honesty and transparency in all aspects of our lives. We assume responsibility for our academic and social actions, upholding the highest ethical and moral standards.

Respect for Others

We pledge to challenge each individual through education, while recognizing the uniqueness of everyone through attention, empathy and encouragement. We value the dignity and worth of the communities that make up Urbana University and appreciate the different people, cultures and ideas that they bring.

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