Urbana University Partners with Strategic Marketing Affiliates

Strategic Marketing Affiliates (SMA) reached an agreement with Urbana University to manage its domestic U.S. trademark licensing program. The new partnership provides Urbana with access to SMA’s brand development, protection, and revenue generation services while enhancing the institution’s brand recognition and increasing the availability of licensed merchandise.

“Urbana University is excited to partner with SMA to manage our licensing program. This partnership will allow us to better protect our institutional brand and protect the integrity of Urbana products in the marketplace,” said Melissa Closser, director of marketing.  

“SMA is a proven leader in collegiate licensing and will assist in enhancing relationships with local and national vendors. We look forward to working with their team to increase the availability of Urbana licensed merchandise.”  

In addition to purchasing items through Urbana’s Barnes and Noble bookstore, University supporters and friends will have access to an online store, Prep Sportswear, a licensee of SMA.  Visit the Urbana Alum Facebook page’s about section to access the site.

About SMA: Strategic Marketing Affiliates is an Indianapolis-based, full service licensing organization which represents more than 260 colleges and universities located throughout North America. The 15-year old agency is the fastest growing collegiate licensing agency in the U.S., with offices in Indiana, Colorado, New York and Ohio. For more information regarding SMA, please visit www.smaworks.com.



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