Michelle Snow '03: Cultivating Partnerships

Michelle (Hertz) Snow is a 2003 graduate of Urbana University who grew up in Tipp City and was a part of the graduating class of 1999 from Tippecanoe High School.  Michelle started her college journey at Edison Community College and transferred to UU where she graduated with a bachelor’s degree in business marketing in July of 2003 and started working for Proforma Vision Marketing as an account executive in 2003.  

“As an account executive, I manage client projects and our company offers services in promotional products, corporate logo apparel, printing services, business documents, graphic design, video production, signage, and displays.  Setting up visits and working to help people grow their brand is enjoyable because I get to see how Proforma positively impacts a business.”

Since working with the same job for the past nine years, Michelle has been able to form many relationships and meet so many new people.“My client base consists of working with businesses, schools, and organizations that need logo items for events and projects.  I’ve worked with a diverse clientele.  I get to work with groups from elementary schools all the way up to assisted living facilities.  One of the primary qualities needed in my position is the ability to be versatile, to meet the needs of each client.  It keeps me on my toes; I enjoy the fast pace and constant change.”

Michelle is a very outgoing and truly enjoys being able to give back to her community.  Along with having relationships with her clients, she has made a positive impact in her community by being a member of the board of directors for the Tipp City Chamber of Commerce for the past three years. For the past two years, she has also been a part of the Chamber’s HYPE (Helping Young Professionals Emerge) Northern Miami County.

“When I was a student at Urbana, I was involved with several student organizations with the goal to get the most out of my Urbana experience.  After I graduated, I took that same approach.  I love the community that I live in and actively work to improve it through volunteering my time.  Being involved with the Chamber is rewarding and allows me to network with local leaders.”

Like many students who attend Urbana University, Michelle loved the aspect of a small town feel of campus and the welcoming tone of the faculty and staff.  She was very involved with campus life. Michelle  joined the Blue Knight cheerleading squad and cheered for the men’s basketball team.

“It just felt like a family,” says Snow.

With the education she received from Urbana University, she was able to develop skills and knowledge that prepared her for her current job in the marketing field.  The relationships she built with her professors and classmates, truly helped her be able to build a network with her peers in the same professional field.

One of the ways she builds her portfolio is by cultivating partnerships through networking, referrals, word of mouth, and by participating in local community events.  In some ways, it’s similar to how she developed her network at Urbana.

A few words of wisdom that Michelle would like to share with the UU students, especially the students interested in business and/or sales, is to “never be afraid to ask questions and, go that extra mile and stay after class to ask questions of the professor.”  She shared that she cherishes the time and the one on one attention that she got from her professors.  Snow continues, “Learn the value of trusting those around you because they will help you build confidence and grow as an individual.”

“College is a time to explore the many career possibilities you want to pursue and develop skills and passion to live your dream” Snow said.  “Be the best person you can be and truly believe in yourself.”

Michelle is the wife of Ben Snow and is a mother of two children, Ella (2 years) and Tyler (8 months).  They currently reside in Troy, Ohio where they love to spend time together and enjoy taking family trips to the zoo.


This story was co-written by director of alumni relations Kat Steiner and first-year student Courtney Elliot.  Courtney is from Alliance, Ohio and serves as the work study student for the Office of Alumni Relations.  Courtney is studying for a career in occupational therapy and is a competitive bowler on the University’s team.

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