B.S. in Marketing Degree Program

Marketing is a profession that blends creativity with critical thinking skills to create messages that resonate with people. It blends the art and the science of persuading people to purchase. Simply, it’s figuring out what consumers need, turning those needs into wants, and making them available to consumers.

A marketing degree program provides an in-depth look into strategic planning, promotions, sales, consumer behavior, management, market research, pricing, distribution and product design and development.

Develop Your Personal Brand at Urbana University

You can study marketing at many schools.  But, Urbana University invests in developing you as a marketing professional. With small classes, personal attention and classmates with many different perspectives, you experience a diverse and global community.

You won’t find a better mentoring experience — or faculty more eager to share the depth and breadth of their marketing knowledge and experience.

Here’s what you’ll LEARN:

When you major in Marketing, you will have an awareness and understanding of not only general business practices but also the specific knowledge and skills required to be successful in marketing. As a result, you will begin interrelated sequence of business-oriented courses in the basic principles of accounting, business law, economics, computer science, statistics, management, marketing and finance.

Your marketing coursework will introduce you to product management, market research, advertising, promotional activities and distribution services. Your classes will prepare you to understand the customer, differentiate a product in the marketplace, grasp the implications of marketing decisions and familiarize you with effective market research concepts and techniques.

Design a Career in Marketing

A marketing major has broad career opportunities in areas including sales, advertising, market research, media, online marketing, merchandising, account management or product planning and design.

With a marketing major, a master’s degree or an MBA are great next-step educational options.

Meet Dr. John Thomas| Faculty Spotlight

As an innovator with a heart for superior classroom instruction and a love for learning, Dr. John Thomas designed a senior capstone experience that draws students into an entrepreneurial business plan competition.

Program Outcomes

  1. Students will possess a clear understanding of the relationship between the functional areas of business
  2. Students will be proficient in the use of technology common to business practices
  3. Students will gain an understanding on how  to communicate and act in a professional manner
  4. Students will be able to operate in a team building environment and interact with other business students
  5. Students will be able to think critically in business situations
  6. Students will be able to apply theory and organize solutions to business related problems


Urbana University offers college majors and degrees near Dayton, Springfield, Troy & more

Interested in Urbana's Marketing degree program? Take the next step and visit campus!

Located in west central Ohio, Urbana University is less than an hour's drive from Columbus and Dayton, and we’re close to other cities like Bellefontaine, Fairborn, London, Marysville, Piqua, Sidney, Springfield and Troy. 

Take a trip to campus and find out if Urbana's B.S. Marketing is right for you. Get started by scheduling your visit today!


Get Started Today

Request Information Visit Campus Apply Now

Additional Information

Admission Requirements

Academic Catalog

Get Started Today

Request Information
Visit Campus
Apply Now