Communication Arts Major

Bachelor of Arts Degree

Bring Information to Life

According to legendary filmmaker and screenwriter Cecil B. DeMille, “The greatest art in the world is the art of storytelling.”

Storytelling is the most effective way to communicate information and its use isn’t limited to movies and plays. The best graphic designers, public affairs officers, journalists and business leaders know that effective communication begins with the ability to successfully create and relate a story. If you like to be “in the know,” and move information, stories make messages meaningful and memorable. And as a Communication Arts major, you’ll learn the techniques to tell stories across in a variety of situations.

Here’s what you’ll LEARN:

The Communication Arts coursework gives you a solid foundation in the basic principles of communication as they are used in mass media, theatre, public relations, interpersonal communication and business communication.

You’ll be able to focus your study by choosing one or two areas of concentration from the following: Journalism/Public Relations, Performance, and Business/Marketing Communications.

Once you reach junior or senior status, you can boost your marketability by taking advantage of field experience. This hands-on learning opportunity allows you to earn up to 12 hours of credit by working with a local organization like the Champaign County Chamber of Commerce, Dayton’s Victoria Theatre Association, Columbus Children’s Theatre, the Urbana Daily Citizen, or the University’s Sports Information Office.


Here’s what you’ll DO:

  • Graphic Artist
  • Marketing Specialist
  • Public Affairs Officer
  • Sports Information Director
  • Web Director

Program Outcomes

  1. Knowledge of history and development of the mass media.
  2. Understanding and the ability to apply principles and processes of human interaction.
  3. Familiarity with major theorist and critical approaches in the communication arts.
  4. Relevant media, writing, and design skills using traditional and new media platforms.
  5. Well-developed research, critical thinking, analytical skills and ethical decision making.
  6. Ability to create or organize events, campaigns and projects in the communication world.

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Additional Information

Admission Requirements

Academic Catalog

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